Audi A3 2014

Audi expands A3 family - S3 sedan comes in March 2014

After the A3 sedan Ingolstadt lead in March 2014, the convertible and the S sedan. With A3 e-tron and g-tron new target groups should be developed.

Monte Carlo. Audi plans to both the A3 Cabriolet and the S3 sedan, the sporty top model of the recently launched hatchback model launch in March next year. This was announced by Heiko Pabst von Ohain product marketing on a driving presentation in Monte Carlo / Monaco.

The S3 sedan will hit the market just before the second generation of the open A3.
From the first generation convertible, according to Pabst von Ohain approximately 63,000 units were sold. 'The target group is divided into two parts,' explains the product expert. Audi to speak with the open A3 variant, Singles and Young Professionals, 'so young, dynamic customers.' In addition, the convertible will also like to buy a second or third car for the wife or daughter. The proportion of women lie 'about 50 percent' at that age amounts to '30 plus'. The largest markets for the convertible are Germany, Great Britain, France, Italy and Belgium. Pabst von Ohain expects to sell about a third of the volume in Germany and another third in the rest of Europe.

With the sporty sedan, the Audi S3 wants Manager 'conquer the young generation.' The 300-hp vehicle costs 40,400 euros in the basic version. Main markets are - as in the A3 sedan - China and North America. There Pabst von Ohain plans to offer the car as an entry model and introduce an affluent clientele to the brand. It assumes that the introduced in September this year A3 sedan will continue to record for the largest share in the sale of the entire A3 family - more than the A3 Sportback. From the five-door total invested around 1.26 million units were sold in the first and second generation.

Audi wants to bring in the fall of 2014 the A3 e-tron on the market, the first e-tron Audi model. By car, the company wants the electric model of BMW i3 compete. 'We turn to the A3 e-tron primarily to residential customers who live in the periphery of a major city and commute to work every day,' said Pabst von Ohain. Unlike the i3, which has a limited range, the A3 e-tron is also suitable to take longer trips on weekends.

Already in the spring of 2014 Audi introduces the gas-powered A3 g-tron, which is now available for purchase. 'This is an absolute long-haul vehicle,' the Audi Manager. The A3-tron g consumed per 100 kilometers, 3.2 kg gas. Audi starts with the G-tron is a german pilot project. The first 1500 customers can purchase synthetic gas produced from Audi. 'If the project arrive, it will make school,' said Pabst von Ohain.